Privacy Policy

1) Cookie categories

We use cookies and similar technologies to operate our website, measure performance, and deliver advertising. Cookies are small text files stored on your device. You can manage your choices at any time using the “Manage cookie preferences” control on this page or in the footer.

ESSENTIAL COOKIES

Purpose: core site functionality, security, and session management. Examples include: session_id, csrf_token, cookie_consent_status. Consent required: no — these are activated automatically to provide the service you request. Retention: session duration or up to 12 months for preference storage.

ANALYTICS COOKIES

Purpose: measuring traffic, user behavior, and site performance. Tools: Google Analytics 4. Examples: _ga, _ga_XXXXXXX, _gid, _gat. Consent required: yes — activated only after you accept. Retention: up to 14 months.

MARKETING / ADVERTISING COOKIES

Purpose: remarketing, personalized ad delivery, and conversion tracking. Consent required: yes — activated only after acceptance. Retention: up to 540 days (Google Ads default). These enable ad personalization and measurement features described below.

2) Marketing cookies — required sub-disclosures

Third-party ad serving: “Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.”

Advertising partners: “We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.”

Remarketing: “We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.”

YouTube and Display Network: “Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.”

Tracking technologies in use: “We use the following tracking technologies on this website: - Cookies (first-party and third-party) - Tracking pixels (Google Ads tag / gtag.js, Meta Pixel) - Device identifiers (browser fingerprint, IP address) - Conversion event tags”

Advertising measurement: “We use conversion tracking to understand which advertisements lead to actions on our website — such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.”

Technologies in use: “Advertising and analytics technologies active on this site: - Google Ads (gtag.js / Google Tag Manager) - Google Analytics 4 - Google Remarketing Tag - Meta Pixel (Facebook / Instagram)”

Opt-out from personalized advertising: “You may opt out of personalized advertising at any time: - Google Ads Settings: https://adssettings.google.com - Your Online Choices (EU): https://www.youronlinechoices.eu - Network Advertising Initiative: https://optout.networkadvertising.org - Digital Advertising Alliance: https://optout.aboutads.info Opting out does not remove ads entirely — you will continue to see non-personalized advertisements.”

Cookie preference management: Use the “Manage cookie preferences” control to open the consent panel where you can accept or reject each category.

3) Consent requirements

Our consent banner offers three choices: “Accept All”, “Reject Non-Essential”, and “Manage Preferences”. Analytics and marketing cookies are not activated until you provide consent. Your choice is stored in your browser for 12 months and can be revoked at any time using the preference controls on this page or in the footer. The banner links directly to this Privacy Policy for more information.

Consent statement: “By clicking ‘Accept All Cookies’, you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.”

EEA/UK users: “Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.”

Withdrawal of consent: “You may withdraw consent at any time by clicking ‘Manage cookie preferences’ in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.”

4) Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and data categories include:

• Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google’s Privacy Policy: https://policies.google.com/privacy
• Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta’s Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. Transfers to Google and Meta may rely on Standard Contractual Clauses where applicable. Data is processed for ad targeting and measurement only and not resold to unaffiliated third parties. These partners may use data across their own platforms per their policies.

5) Lead Forms and Contact Requests

When you submit a contact request or register interest in our content, we collect the information you provide, typically your full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b). Retention: up to 2 years from the date of submission unless a longer period is required by law. You may request deletion of your data at any time by contacting [email protected]. A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

6) Google Services and Advertising

This website uses Google Analytics 4 with IP anonymization to collect aggregated usage data, device information, and behavioral signals for up to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout.

We use Google Ads Conversion Tracking to record when a user completes defined actions (such as a form submission) after interacting with one of our advertisements. Data from these conversions is used only to measure campaign performance.

We may use Google Remarketing to show ads to previous visitors across Google’s network. Remarketing lists are not created from sensitive categories.

We may deploy Google Tag Manager to manage tags. GTM does not collect personal data independently; it acts as a container. For details on Google’s advertising products and data practices, see: https://policies.google.com/technologies/ads.

7) Meta Advertising Services

We use the Meta Pixel to measure and improve advertising on Facebook and Instagram. The pixel may record page views, time on site, and conversion events such as form submissions. We do not use the pixel to collect sensitive personal data nor to target special-category attributes prohibited under Meta’s policies. Meta acts as an independent data controller for data collected via its Pixel. Refer to Meta’s Data Policy: https://www.facebook.com/privacy/policy. Manage ad preferences on Meta at: https://www.facebook.com/adpreferences/.

8) Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, unlicensed gambling, adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9) Landing Page Integrity Statement

The content of this website accurately represents the topics and services we advertise. No bait-and-switch practices are employed. Users arriving from paid advertisements receive the same content and functionality as all visitors. We do not use cloaking, automatic redirects, or content variation by traffic source.

10) Children’s Privacy

Our website is not directed at individuals under the age of 16, and we do not knowingly collect personal data from minors. If you believe a minor has provided personal data to us without verifiable parental consent, contact [email protected] and we will delete the data promptly.

11) International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. Such transfers may occur under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. You may request a copy of applicable SCCs by contacting us.

12) Your Rights (GDPR Articles 15–22)

If you are located in the EEA or UK, you may exercise the following rights: access (Art. 15), rectification (Art. 16), erasure (Art. 17), restriction (Art. 18), portability (Art. 20), and objection (Art. 21). You may also withdraw consent at any time (Art. 7.3) without penalty. To exercise any right, email [email protected]. We will respond within 30 days. You may also lodge a complaint with your local supervisory authority. EU users: https://edpb.europa.eu • UK users: https://ico.org.uk

13) What Data We Collect

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content
• Conversion events (form submits, calls, purchases)

14) Legal Basis for Processing

• Contact form data: consent (GDPR Art. 6.1.a) and performance of a contract (GDPR Art. 6.1.b)
• Analytics data: consent (GDPR Art. 6.1.a)
• Marketing and remarketing data: consent (GDPR Art. 6.1.a)
• Security and fraud prevention: legitimate interest (GDPR Art. 6.1.f)

15) Retention Periods

• Contact form submissions: retained for 2 years
• Analytics data (GA4): retained for 14 months
• Marketing cookies (Google Ads): retained up to 540 days
• Email communications: retained for the duration of the relationship plus 1 year
• Server logs: retained for 90 days
• Cookie consent records: retained for 3 years for audit purposes

16) Changes to This Policy

If we make material changes, we will notify users via a homepage banner at least 14 days before the effective date. Continued use of the website after changes take effect indicates acceptance of the revised policy. For questions about this Privacy Policy, contact TechBrief News LLC, 350 Fifth Avenue, New York, NY 10118, or email [email protected].